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7 Tips to Improve Salon WhatsApp Marketing

Hairdresser salons now rely more on social media marketing and remind their customers simultaneously of the bookings, while Salon WhatsApp Marketing is timeless to reach clients.

Therefore, salon WhatsApp Marketing now has an ascending value that leverages the instant messaging system to reach salon customers (and potential ones). 

Except for infinite fields of application, WhatsApp marketing indeed brings more clients to the salon.

Let’s find out together how to make the most of Salon WhatsApp Marketing to retain your customers and attract new ones.

Why Salon WhatsApp Marketing is Useful for Hairdressers

Why salon whatsapp marketing is useful for hairdressers - beauty wemero
Why salon WhatsApp marketing is useful for hairdressers – beauty wemero

WhatsApp Marketing, especially for Small and Medium businesses, is the best Marketing Tools among the social media marketing options. 

Smartphones (both iOS and Android) or from a PC via WhatsApp App are all compatible, covering office work and mobile work.  

You can communicate with your customers in real-time through a real chat, showing them your products and/or services: the customer can ask for information, book, and buy products simply by chatting.

Building up your WhatsApp business ecosystem is not tricky, but it still requires your efforts and time. 

There is, therefore, seven main advantages of Salon WhatsApp Marketing:

1. It allows you to be “close” to your customers.

2. The most immediate way to reach users with communications which attracts them a lot: promotions, new services, change booking times, introduction. 

3. Have a timely call when it is necessary.

4.  Create ads campaigns

5.  Segment your customers

6. Send multimedia content (photos of new products, new services, before and after treatments, etc.)

7. Send Booking Reminders

7 Tips to Improve Salon WhatsApp Marketing

7 tips to improve salon whatsapp marketing - beauty wemero

Build Your Business Account and Upload Your Catalogue

The first thing is to prepare a phone number that is used for your salon WhatsApp Marketing.

Please pay attention that you need to download WhatsApp Business and sign up. 

Then you need to upload your business profile and add your location, catalog, and introduction of your salon for Salon WhatsApp Marketing.

Your profile must be professional for salon WhatsApp marketing, with your recognized image ( the logo, the salon, your services), the address of your salon, your website (Beauty Wemero provides you booking website for free) and your telephone contact. 

It is also possible to arrange automatic messages if you want to create a chatbot on WhatsApp.

Create Ads to Boost Salon WhatsApp Marketing

On WhatsApp, it is also possible to create ads campaigns. This is a practical choice for several reasons:

  1. They are immediate campaigns, as anyone who uses WhatsApp uses it several times a day.
  2.  The open message rate is around 90%.
  3. Advertising is more valuable and does not depend much on algorithms.
  4. The competition is much smaller than on platforms like Facebook or Instagram. The important thing is to manage this communication professionally.

Add Activities’ Stories.

You can share some of your services/works every day in the Stories or post your events/promotions in WhatsApp Stories, and it will reach all of your contacts/customers.

Unlike posts on Facebook, WhatsApp reaches all your customers’ smartphones: it is almost impossible to ignore communication for your salon WhatsApp Marketing.

Build up your group

It is also one of the ways to help you segment your customers so that you can have customers segmentation as well!

The Group is a great place to spread your Flash Sales, Promotions, even your products for Salon WhatsApp Marketing.

Try to engage more customers every time you post something in the group, like a special offer for Keratin bookings in November.

Share a Chat QR Code/Link to Start Conversation 

To make it easy for your customers to contact you, you can also share your WhatsApp chat QR code/Link with your customers, and they can talk with you directly without your phone number in your salon WhatsApp Marketing.

It is essential when someone is looking for your help, and they can also get some automatic reply which prevents the customers from leaving.

Set up Auto-reply/ Greetings!

In the Business Tools of Salon WhatsApp Marketing, you can set up your greetings, leave messages, quick-reply, and tag your customers.

 It will reply to your customers quickly, which brings a better commercial experience for your customers.

Based on your customer tags, you can have more customers segmentation marketing when you are chatting.

Link to your Facebook Account

Linking your WhatsApp to your Facebook requires only a mobile verification code, then your clients can reach your WhatsApp directly, and you can get their phone number on WhatsApp at the same time! 

When a customer taps on the contact option, they’ll be able to send you a message directly on WhatsApp.

Suppose you’ve linked a Facebook Page to your WhatsApp Business account. In that case, you can also sync business information from that Facebook Page to your WhatsApp Business account, automatically updating your WhatsApp Business profile with data from the Facebook Page.

Beauty Wemero WhatsApp Marketing 

Beauty Wemero Whatsapp Markeitng For Salon and Spa

Improve Segmentation of Salon WhatsApp Marketing

Beauty Wemero software enables you to segment your customers when there are customers led from WhatsApp. 

You can store them as your walk-in customers. You will be able to target your customers for better service booking and reach your customers precisely. 

Besides, it will boost your service and product sales and make your Salon/Spa Referral marketing more effective!

Referral Customers System

Automatically share the coupons when your referral customer refers your salon/spa to his friends and families.  

Both referral and referred customers will receive the coupons by SMS/Email automatically. 

Save lots of energy when you implement salon/spa referral marketing. 

You can set up the auto-reply to recommend referral program in your salon WhatsApp marketing.

Social Media Marketing 

Beauty Wemero makes your salon/spa referral marketing easier but extensively, and it will generate a share link for your Facebook, Instagram, Twitter, Vk, plus salon WhatsApp Marketing even your blog.

Spread your salon/spa referral marketing as wide as much and apply it on salon WhatsApp Marketing!

Simply put, it is just in several clicks.

Email Marketing

Enhance your salon/spa sales using Beauty Wemero Auto-enabled intelligent salon/spa email marketing tools based on multiple categories and target your customers based on needs.

A tremendous auxiliary tool to implement salon/spa referral marketing well!

SMS Marketing

With a higher open rate, more customers will receive your salon WhatsApp Marketing to start to chat, respectively!

If you can implement SMS marketing, click HERE to learn more about Beauty Wemero SMS marketing.

Custom Website

The custom website will improve the identity of your salon/spa shop when you are doing salon/spa referral marketing. It will leave a deep impression on your customers. 

There are templates as well for you to customize and quickly build up. And you can also leave your WhatsApp on your website!

You can contact us for the advanced design for your salon/spa marketing.

1:1 Expert Guidance

If you need any advice to boost your salon/spa business by salon/spa email marketing, Beauty Wemero will provide Expert Guidance for free!

Conclusion

With a bit of study, a good dose of creativity and the right language, it is possible to create very effective WhatsApp campaigns. And thus increase the loyalty rate of its customers.

Salon WhatsApp Marketing is a little complex for Salon owners; Wemero AI-Powered software will help you set out to do your Salon WhatsApp marketing.

In contrast to other salon software, Wemero is the most valuable salon software which integrated breakthrough function. 

Although it needs to take some time, it is worth doing very much and will benefit you long-term.

FREE Sign Up Now to experience Beauty Wemero salon WhatsApp marketing, 1:1 expert guidance included as well.

Your kind ideas are well welcomed as well at support@wemero.com.


Set up your FREE Beauty Wemero account today.

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