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24 Tips to Improve Your Salon/Spa Email Marketing

Why Does Your Salon/Spa Need Email Marketing?

Email marketing is commonly applied in many industries nowadays. It is shorted as EDM(Email Direct Marketing).

It has been considered as an important way to maintain a good relationship with customers, especially in service industries. 

Email marketing is playing different roles like: update the progress, invite more customers, collect feedback.

While many renowned brands always spend much time building their communities to keep the relationship with their loyal customers and invite fresh customers to join the communities.

Indeed, it is a proven method to spread your brand through communities. 

Still, the efforts and the money to cost can’t be born by many middle/small enterprises, especially for the fast consuming industries like a beauty salon. Mail marketing comes to our mind then.

Compared to other ways like advertising, activity to scale salon business, email marketing is more valuable and cost-effective.

It promptly boosts your business if you do salon email marketing correctly. It is known that the fees to do some social media advertising is getting sky-rocketing!

Salon email marketing will instantly impress your customers as people spend more time keeping in touch through emails on mobile phones in our modern life. 

You can reach them timely and precisely.

Salon email marketing will maintain a good relationship with your customers as well in an economical way. 

You can even schedule your salon email marketing for a long time after being familiar with salon email marketing.

Salon email marketing will help you segment your customer based on their consumption, and you can personalise the email to receive a good return.

Salon email marketing elevates your salon business levels as a brand would be created at the same time. 

It is more like the publication of your salon, which is a critical way to keep updated your salon to your customers.

What Other Salon Owners Say about Salon Marketing?

56% of the small salon owners we interviewed barely used salon email marketing as they have nearly no time to learn salon email marketing and operate it correctly. 

At the same time, that explains why they continued to be a little salon in some way.

23% of small salon owners we interviewed said salon email marketing has contributed to a 13% increase in their business. 

Salon email marketing helps them a lot to get a reasonable customer retention rate.

21% of them never used salon email marketing and unwilling to take the cost of the salon email marketing tools.

67% of branded salon owners deem that salon email marketing has been a significant part of their business to loop in more customers and keep them informed of their salon. 

Salon email marketing has boosted their business up to 58%.

Many of them consider salon email marketing as the primary way to promote their salon. They need to improve the salon email marketing strategy constantly to ensure good conversions.

26% of branded salon owners used salon email marketing once in a while because they can’t find an excellent way to make it work well. 

So which part of the above will your salon belong to? 

Have you ever used salon email marketing to boost your salon business? 

And do you have a clear mind to run your salon email marketing?

Don’t worry, and we will list tips to help you run salon email marketing shortly.

24 Tips to Improve Your Salon Email Marketing

The holiday is a good chance to mention in your salon email marketing, and it is natural to give the promotions in your email.

 It is better to provide some promotions special for the groups or provide some unprecedented promotions or named as a secret discount.

  1. SET UP YOUR SALON’S FESTIVAL

How to express to the customers that your salon is unique? 

You can set up a date, and this is a specific number or easy to remember, which enables people to think of your salon shop when they hear the date or close to the date. 

Execute your salon email marketing on that day, and people will get impressed!

  1. DON’T FORGOT THE DAILY TIME

Do not ignore the daily time, you can even send some greetings or remind the weather, or share something interesting, but try not to make it disturbing. 

You can schedule a plan like three times a week or two times a week. If combined with segmentation, it would be better, but you need to do some work to segment your customers for salon email marketing.

  1. CREATE THE NEWSLETTER

The function of the newsletter of salon email marketing is to try to update the information of the discounted service or products. 

It will encourage people to consume in your salon or get noticed in your salon shop. The newsletter should be simplified but well-designed.

  1. SEGMENT THE SALON EMAIL MARKETING  

You should try to segment your customer as detailed as you can, at least, it should be divided into new and old customers. 

When you try to segment your customers as precisely as possible, you will receive a good ROI. 

Besides, you should try to create content that is attractive for different groups.

  1. PAY MORE ATTENTION TO THE TITLE

A great title will be half success of your salon email marketing. 

In our business, the briefed and decent titles will get them attracted in a flash, then your customers will have the patience and willingness to read more and engage in the activities. 

You can try the title with several keywords with “|”.

  1. PROVIDE MORE PROMOTIONS

Salon email marketing aims to bring more revenue and attract customers. 

It is based on if your promotions are attractive enough. 

You can design diversified promotions like attracting more customers by creating a new service for the customer to experience at a very low price or for free.

  1. SUMMARISE THE POINT

Every salon email marketing should have its theme, if you want to spread the discount, give more promotions, attract more membership, then make them direct and obvious. 

Don’t confuse your customers if you’d like to compose great content.

  1. ATTRACTIVE CONTENT

Under the direct point of your salon email marketing, you should work out some attractive content, and especially you’d like a segmented salon email marketing.

The content could attractive for the concrete group.

  1. BEAUTIFUL PICTURES

Try to catch your customers’ eyes with beautiful pictures, and there are many integrated pictures design software which you can easily design some beautiful images.

 It is better to keep the tone of your salon so that you will impress your customers as well.

  1. COLLECT MORE CONTACT

Whenever there are walk-in customers, try to collect their contacts by providing some gifts or extra services. 

Besides, you can create a rewarding system to encourage your old customers to refer your salon to their friends and record their contacts. 

That’s essential to salon email marketing!

  1. DO NOT MAKE IT ANNOYING

Try to control your salon email marketing frequency, and you can also adopt other ways to post your news, like social media. 

Controlling your frequency doesn’t mean keeping a low exposure to your customers. You can fix a time to release your emails.

  1. CHOOSE THE RIGHT TOOL

We all know we will rely on software to help us to do salon email marketing. 

A practical and user-friendly salon email marketing is vital, and you can try out several email marketing software with their trial offer. 

Choose one email software you think is fittable for your salon.

  1. DON’T MAKE THE EMAIL LONG

We mentioned that try to make your content simplified, but at the same time, try to make your content short as many salon owners would like to use the template when they do the salon email marketing. 

Still, you need to consider the length when you copy your content to the template.

  1. TRACK THE REPORT IN DETAILS

Many salon owners usually pay attention to the revenue only, but you need to check the open rate, click rate, reply rate or subscribe rate, etc. 

They reflect the different parts of your salon email marketing when the content or the link location or the picture may not attract your customers, and you need to optimise accordingly.

  1. OPTIMISE THE CONTENT TO THE CATER FOR CUSTOMERS

After you get complete tracking of your salon email marketing, the next step is trying to optimise the email. If there are apparent defects associated with email, try to change into another style and track the result again until you get a better result.

  1. TRY TO CONTACT THE POTENTIAL CUSTOMERS

Whether your customer is walk-in or referred by their friends, you should include them in the salon email marketing as well. It is better to set up a dedicated strategy like an exclusive discount for our new customer.

  1. SOME EMOJIS

Insert some emojis to make your content sounds like a talking face to face, try not to make your daily salon email marketing too official and sounds dull. 

Some proper emojis are like the sweet, and customers would like to listen to your short story.

  1. MAKE IT AS GREETINGS

When some customers are a long time without visiting your salon shop, you can try to personalise the email like greetings to them, care more about their recent life, vacation, and so on. 

But, of course, it is better that you have customers segmentation!

  1. SELECT A PROPER TIME OF A DAY

When you do the salon email marketing, except for the date, you also need to consider the clock to send the emails.

 The off-duty time after the supper is the best choice, evening time but not late night. It is around when people grab the phone and entertainment themselves.

  1. REMIND YOUR CUSTOMER DUE REBOOKING

It is vital to maintain the customer retention rate, a large part of salon business are most from the rebookings. 

Therefore, an automatic email rebooking reminder would be a good idea for your salon email marketing. 

Beauty Wemero features an automation hub to send rebook reminder automatically.

  1. ASK FOR FEEDBACK

After the service, we can’t forget to collect feedback from our customers. 

It will show how we value their opinions and improve our salon as a result. 

And it is also our spreader, and you can publish their compliments on your page.

  1. UPDATE YOUR SALON

Give your customers the faith that they are in the right salon shop by publishing the business growth. 

Moreover, you can inform your customers that a new hairstylist joins your team, welcome to book. 

When you launch a new service or skill, welcome your customers to experience, etc.

  1. PERSONALISE THE EMAIL

A great way to get your customers felt respected is to receive personalised email. Your salon email marketing will get more efficient when you can personalise the email.

 In addition, you can draw support from some programs to personalise the email.

Beauty Wemero Provides the Best Salon Email Marketing

Boost your salon sales using Wemero Auto-enabled intelligent salon email marketing tools based on multiple categories and target your customers based on needs.

  1. PROMOTE YOUR SERVICES & PRODUCTS

Improve your service and product sales by using Wemero Service / Product Campaign based on intelligent customer segmentation and target for better service booking reach to your customers. 

Also, make your salon email marketing more precise!

  1. PROMOTE YOUR GIFT CARDS AND MEMBERSHIPS

Boost your service and product sales by using Wemero Gift Card / Membership Campaign based on intelligent customer segmentation and target for better service booking reach to your customers.

  1. WELL-DESIGNED AND SUFFICIENT TEMPLATES

Beauty Wemero makes your salon email marketing easier but efficient. 

Boost your salon business just in several clicks.

  1. SCHEDULE YOUR SALON EMAIL MARKETING

Work your long-term plan on Beauty Wemero, save your efforts but amplify the effectiveness. And it will recommend sending time based on your location.

  1. BEFORE / AFTER APPOINTMENT REMINDERS

Time to remind your customers after/before they completed appointments by email reminders.

  1. EMAIL REMINDERS

Automatically share the coupons when your referral customer refers your salon.  Both referral and referred customers will receive the coupons automatically.

  1. IMPORT AND EXPORT ALL OF YOUR CUSTOMERS  

You can export your customers with your marks conveniently. You can segment your customers and then export their 360 information.

If you need any advice to boost your salon business by salon email marketing, Beauty Wemero will provide Expert Guidance for free!

Conclusion

Salon Email Marketing is a little complex for most Salon owners; Wemero AI-Powered software will help you set out to do your salon email marketing.

 In contrast to other salon software, Wemero is the most valuable salon software which integrated breakthrough function. 

Although it needs to take some time, it is worth doing very much and will benefit you long-term.

FREE Sign Up Now to experience Beauty Wemero salon email marketing, 1:1 expert guidance included as well.

Your kind ideas are well welcomed as well at support@wemero.com.

Set up your FREE Beauty Wemero account today.